About Emily

“There is no need to be perfect to inspire others,

let people be inspired by how you deal with your imperfections”


Hi, I’m Emily!
28-year-old, half Polish/half Britsh skincare and fitness addict based in Leeds UK.

4 years ago I was overweight, had cystic acne and couldn’t have felt worse about myself.

Now thanks to Roaccutane I am acne free, I have transformed my body from a L to an XS by changing my mindset and living a healthy lifestyle. If something doesn’t make me happy, I now change it!

I absolutely love to help people with their struggles with acne or weight loss. I encourage people to message me via Instagram or email about their issues and how I can help.

I never charge for my advice or work with brands that I don’t 100% love to recommend to people. I recently created a FREE 7-day meal prep guide for my followers which has helped so many people change their mindset to a healthy one!

I also receive lots of messages from people who are thinking about or are taking Roaccutane to cure their acne. It is one of the most difficult and scary things to do as the side effects are so high but I always encourage people who find my blog through a google search or social media, they are not alone. I always message back as I wish I had someone to ask questions to back when I first took the drug.

My blog is a year old in April 2018 and it has been the most amazing journey. I have met so many amazing people and feel like I have become friends with my followers!

I made my own website from scratch by teaching myself, I do all my own photography, SEO, Influencer marketing, video editing, PR, content writing, all while working full-time.

I love to encourage women to look after their brains, not just their beauty.

You can learn/look/feel however you want, it’s down to you!
You can achieve any goal by changing your mindset.
The only person stopping you is you!



I also manage my own influencer business, creating websites, helping brands understand their audience with SEO, Influencer social marketing, video editing, PR and content writing, all while going to the gym 4 days a week and working full time.

I am so happy to say I recently achieved my blog/website to rank on Page 1 & have rich snippets for numerous Google search terms recently! (All under 6 months of the blog been live)


Personal & Industry Background

I initially started my blog around 4 years ago when I cured my cystic acne by taking Roaccutane, which lead me to receive quite a few questions about how?

I had no knowledge of marketing or website development and was working full time as a Fashion Stylist for Topshop.

After creating a free basic blogger website, I was frustrated with what I could create, I didn’t want to pay hundreds of pounds for someone to make a professional site for me and not understand how to use it, but no one was visiting my site. This is when I quickly realised I was passionate about finding out why.

A few months later I went back to University to study Marketing and Communication and spent every extra hour learning about SEO and Website Development.

While at university, I met my partner Anthony, who was a retired (due to injury) British Athlete. He helped me find my love for the gym and I transformed my body from a L to an XS by healthy eating and exercising 4 days a week.

Now I believe in encouraging brains and beauty. Relying on how you look to make an income is a popular aspiration for today’s young women. I want to inspire women to learn and be business minded and still look after their health and appearance. If that’s important to them.

You can learn/look/feel however you want, it’s down to you!
You can achieve any goal by changing your mindset.

And hopefully, I can inspire people to see that.




“Emily is not just another Blogger, she only works with brands that benefit her readers, maintaining her authenticity. She helps brands to understand their target audiences needs by using her background in SEO and analysing her authentic audience engagement.” – Melons & Mantras

Fashion & Beauty Background

After gaining my first degree from The London College of Fashion (10 years ago now, wow!) I interned for Dazed and Confused, AnOther and The Sunday Times. After graduating I worked as a Freelance Fashion Stylist and International Fashion editor for a year, until I gained an amazing opportunity as, Online Fashion & Beauty assistant for ELLE Magazine. Assisting the online team with fashion content and, Health & Beauty Editor, Amy Lawrenson with product testing and reviews.

This is where I truly discovered my love for skincare and luxury products but also my interest in working online and how the digital industry was taking over.

4 years later I moved back to Leeds to be closer to my family as the London lifestyle wasn’t where I saw myself settling down full time. I worked in Leeds as a Fashion Stylist for Topshop in their personal shopping department for 2 years and freelanced as a model scout for Premier Models (based in London,  but I scouted for the North) until I found my passion for blogging and brand marketing. I head to London every month for work but prefer the northern lifestyle of living.



Skincare Experience

My love for Fashion and Beauty started early, with my Mum a beauty therapist for most of my childhood, I learned lots about looking after my skin at an early age. I then moved to London at 18, and worked for numerous Fashion Magazines, surrounding myself with fresh-faced models, who didn’t have a blemish in sight. Constantly feeling insecure and hopeless about my returning acne, I decided to share my experiences with products and treatments on Facebook and Instagram, where I would receive desperate emails and messages from people feeling the exact same way, but now asking for my advice. From this, my blog was born.

At 14 I was diagnosed with Cystic Acne. This led to years of thick makeup, and treatment after treatment to attempt to overcome my growing, self-conscious skin problem.  Now at 27, I can finally say I am so happy with my skin.

My blog focuses on my experience with taking isotretinoin / Roaccutane and the after-effects of having dry and scarred skin.

I love to help people going through an awful time with their skin and will always reply to emails regarding taking Roaccutane.


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“Marketing Influencers To Watch In 2018”

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Disclaimer: from time to time I may be provided with samples or review copies for free to feature on my blog. In these cases, I will be sure to indicate this in the post, and any items I have received will be listed with #AD. If you wish to contact me with regard to featuring products on my blog, please use my email address above.