About Emily

“𝐅𝐥𝐚𝐭𝐭𝐞𝐫𝐢𝐧𝐠 𝐎𝐮𝐭𝐟𝐢𝐭𝐬 𝐅𝐨𝐫 𝐆𝐢𝐫𝐥𝐬 𝐖𝐢𝐭𝐡 𝐁𝐮𝐦𝐬 & 𝐓𝐮𝐦𝐬”

Hey guys, I’m Em.
30-year-old, half Polish/half Britsh fashion and beauty blogger, Influencer and Tiktok content creator based in  Leeds UK.
I create content to help women feel good in clothes while challenging the fashion industry to cater to ‘Midsize’ women’s bodies.
So many women feel unrepresented by brands by industry standards due to not fitting into the fashion model or plus-size categories when online shopping so they never know how things will look on them.

My videos share style tips on how to flatter Midsize body shapes and help women feel confident to try new styles and trends.

You can also find, fashion and beauty hacks, his & her’s styles and beauty tips on all my social platforms.

I also receive lots of messages from people who are thinking about or are taking Roaccutane to cure their acne. It is one of the most difficult and scary things to do as the side effects are so high but I always encourage people who find my blog through a google search or social media, they are not alone. I always message back as I wish I had someone to ask questions to back when I first took the drug.

I also offer online personal shopping via zoom calls by the hour.

Contact email:



emily lucy rajch

Personal & Industry Background

I initially started my blog around 6 years ago when I cured my cystic acne

by taking Roaccutane, which lead me to receive quite a few questions about how?

I had no knowledge of marketing or website development and was working full time as a Fashion Stylist/ Personal shopper for Topshop.

After creating a free basic blogger website, I was frustrated with what I could create, I didn’t want to pay hundreds of pounds for someone to make a professional site for me and not understand how to use it, but no one was visiting my site. This is when I quickly realised I was passionate about finding out why.

A few months later I went back to University to study Marketing and Communication and spent every extra hour learning about SEO and Website Development.

You can learn/look/feel however you want, it’s down to you!
You can achieve any goal by changing your mindset.

And hopefully, I can inspire people to see that.




“Emily is not just another Blogger, she only works with brands that benefit her readers, maintaining her authenticity. She helps brands to understand their target audiences needs by using her background in SEO and analysing her authentic audience engagement.” – Melons & Mantras

Fashion & Beauty Background

After gaining my first degree from The London College of Fashion (2008) I interned for Dazed and Confused, AnOther magazine and The Sunday Times. After graduating I worked as a Freelance Fashion Stylist and International Fashion editor for a year until I gained an amazing opportunity as, Online Fashion & Beauty assistant for ELLE Magazine. Assisting the online team with fashion content and, Health & Beauty Editor, Amy Lawrenson with product testing and reviews.

This is where I truly discovered my love for skincare and luxury products but also my interest in working online and how the digital industry was taking over.

4 years later I moved back to Leeds to be closer to my family as the London lifestyle wasn’t where I saw myself settling down full time. I worked in Leeds as a Fashion Stylist for Topshop in their personal shopping department for 2 years and freelanced as a model scout for Premier Models,  until I found my passion for blogging and content creation. I head to London every month for work but prefer the northern lifestyle of living.



Skincare Experience

My love for Fashion and Beauty started early, with my Mum a beauty therapist for most of my childhood, I learned lots about looking after my skin at an early age. I then moved to London at 18, and worked for different Fashion Magazines, surrounding myself with fresh-faced models, who didn’t have a blemish in sight. Constantly feeling insecure and hopeless about my returning acne, I decided to share my experiences with products and treatments on Facebook and Instagram, where I would receive desperate emails and messages from people feeling the exact same way, but now asking for my advice. From this, my blog was born.

At 14 I was diagnosed with Cystic Acne. This led to years of thick makeup, and treatment after treatment to attempt to overcome my growing, self-conscious skin problem.  Now at 27, I can finally say I am so happy with my skin.

My blog focuses on my experience with taking isotretinoin / Roaccutane and the after-effects of having dry and scarred skin.

I love to help people going through an awful time with their skin and will always reply to emails regarding taking Roaccutane.



alexa chung elle emily rajch

emily rajch vogue

“Fashion Influencers To Watch In 2020”



emily lucy rajch


Leeds Blogger Leeds | Northern Blogger | UK Blogger


Disclaimer: from time to time I may be provided with samples or review copies for free to feature on my blog. In these cases, I will be sure to indicate this in the post, and any items I have received will be listed with #AD. If you wish to contact me with regard to featuring products on my blog, please use my email address above.